A search engine will examine several ranking signals on various websites in order to assess whether or not a website is qualified to rank for a particular query whenever a user inputs a search query into the search bar. If your website is not optimized for search engines, doing an SEO audit will enable you to determine the key problems on your website that are stopping you from ranking. Periodically assessing your search engine optimization (SEO) activities will help you ensure that it is.

An SEO audit looks at the technical underpinnings, on-page elements, and off-page requirements of your website to enhance Search Engine exposure, usability, and conversion. For your website to function well over the long run, a regular SEO assessment is required.