Consistent and beautiful designs result from arranging selected elements in an orderly pattern, adhering to five elements and seven principles that form the foundation of successful design. These principles, known as the principles of design, represent essential rules to follow in the design process. While creativity may involve breaking rules, a solid understanding of them is crucial before bending them to advantage. Understanding of basic design elements and principles brings one closer to crafting a unique and expressive personal style.

Study of the various principles of designing
Guidelines for creating design
Study of the various elements of designing
Applying the elements of designing
Putting it to use – creating your own personal style