Open Care Life Insurance Seniors (the company behind the advertising) is not a traditional insurer, but an independent insurance agency headquartered in Naples, FL. It promotes the Open Care Senior Plan as a one-stop solution for final-expense and life insurance needs, especially targeting retirees and middle-income families. According to industry sources, Open Care specializes in final expense (burial) life insurance for seniors. It also offers term life policies and guaranteed-issue plans. In other words, Open Care “sells life insurance, final expense insurance, term life insurance, [and] long-term care” plans through other companies.