Understanding the Impact of Sample Size on Survey Results
Surveys are a powerful tool for capturing the voice of the people—whether it’s about understanding public opinion, checking customer satisfaction, or gathering insights for better policy-making. But there’s a crucial element that underpins the credibility and reliability of any survey: sample size.
How many people do you actually need to survey to ensure your results reflect the larger population? Let’s dive deep into why sample size matters, how it shapes survey outcomes, and what you should keep in mind when planning your next research project.