How to Stop AI Bot Traffic to Protect Your Enterprises’ Website?
When tech-savvy users are shopping online, paying their utility bills, or Googling queries to get answers, what they often underestimate is that there are others accessing the same website they are on. The difference lies in the fact that while some would be human, others are not.
According to a report by Imperva- ‘2024 Bad Bot Report’, automated traffic exceeded human activity online, accounting for 51% of all web traffic past year. In comparison to 2023, the malicious bots made up fr 32% of internet traffic, which increased by 37% in 2025.