A Beginner's Guide: How to Understand Your Website Analytics and Improve Performance
Your website is constantly collecting valuable data—are you listening? Website analytics helps small business owners understand where visitors come from, what they do, and why they leave. With simple tools like Google Analytics, you can uncover what’s working, what’s not, and make smart changes that lead to more traffic, more engagement, and more sales. Even small tweaks can have a big impact when you’re guided by the right data.