Discover how to dominate SERPs in 2025 with zero-click searches and featured snippets. Learn expert SEO strategies by Nilson Solution to win traffic without clicks. Getting people to your website used to be all about clicks. But search has evolved. Now, more and more users find their answers directly on Google without even clicking a link. These are called zero-click searches, and they often happen because of Google featured snippets. Let’s break it all down, and more importantly, show you how to optimize for featured snippets so your content appears right at the top—even if users never click.