Performance management is crucial for improving and understanding a business. It is an umbrella term used to categorise numerous platforms and branches of management and human resources. A vitally important task is analysing growth and ensuring employees are meeting targets and increasing business functionality and productivity. This can be done on the scale of an entire company, or as small as an individual employee. As a key part of human resources, performance management is widely recognised as a carefully curated cycle of processes including expectations, evaluation and consistent review.