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PAYWORLD BAZAAR FOR RURAL INDIA

PAYWORLD BAZAAR FOR RURAL INDIA

Submitted by • April 28, 2020 www.payworldindia.com

Rural consumers currently represent a large percentage of consuming class and are the prime target market for consumer goods and essential services such as education, healthcare and employment. Despite such an open market, around 68% of the rural economy still lies untapped. Given the immense scope of application of Information and Communication Technology tools for bettering service delivery processes, and opening up new vistas for village-level entrepreneurship and generation of local wealth, the key issue in this context is how to build human capacities.

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