Digital marketing jobs involve promoting products or services online using various digital channels such as search engines, social media, email, and websites. Here are some of the common roles in digital marketing:
1. Digital Marketing Manager
Responsibilities: Develop and implement marketing strategies across digital channels. Oversee campaigns, track analytics, and manage budgets.
Skills: Strategic thinking, SEO/SEM, content marketing, analytics, leadership.
2. SEO Specialist
Responsibilities: Optimize websites to rank higher on search engines. Conduct keyword research, optimize content, and build backlinks.
Skills: On-page and off-page SEO, keyword research tools (e.g., Ahrefs, SEMrush), Google Analytics.