Difference between Selling and Marketing

An important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service, is known as Marketing. The meaning of marketing is different in the traditional sense and modern sense. In the traditional sense, it means the performance of business activities directing the flow of goods and services from manufacturers to consumers. In simple terms, the traditional meaning of marketing focuses on selling a good after it has been manufactured. In the modern sense, marketing means a social process through which an individual gets what he/she wants by creating offerings and the free exchange of products and services with others.