Collaborating with Local Artisans for Unique Guwahati Airport Branding

Partnering with local artisans can provide a unique and culturally significant approach to brand Guwahati Airport. A locally crafted element, for instance, can be added to any advertisement campaign run by an offline advertising agency to help a business come closer to its travellers through advertising the product in a close-to-heart manner. Local crafts will thus be promoted, but overall, branding at the airport would be enhanced.

Local artists can contribute artwork, hand-crafted displays, textiles, and sculptures that showcase the heritage and culture of Guwahati. These elements may be moulded into billboards, digital displays, and interactive installations for a distinct and immersive visitor experience. Not only does it showcase the visual splendour of the region's artistic talents, but it also enhances the emotional bond of travellers with the city itself.

Traditional forms of arts, such as handloom texts from Assam or bamboo crafts, would give a sense of place as if the traveller is connected to the culture or the uniqueness Guwahati portrays as a gateway to Northeast India.

Through local artist collaborations, Guwahati Airport branding can claim a distinguishing appearance for their designs: authentic, visually powerful, and culturally significant to the people, forever engraved in the minds of locals and international tourists.