Customer relationship management (CRM) is a business philosophy consisting of strategies, programs, and systems that focuses on identifying and building loyal customers. A loyal customer is one who is committed to purchasing merchandise and services only from a specific retailer, he or she resists the efforts of competitorsi and also has an emotional attachment to that retailer. The business is able to flourish if it accomplishes to convert any small lead into an opportunity, then to a customer, and then finally making them loyal customers. The Best CRM software UAE should be able to collect customer data, analyzing customer data. Implementing CRM programs can be extremely beneficial in increasing business and maintaining a competitive edge.